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Bright announcement that due to rising raw material prices, since December 18, appropriately raised portion of fresh milk, fresh yogurt prices, the weighted average increase by about 5%. And this price is a lot of consumer behavior scoffed: "The problem, have the nerve to prices?" Deputy Director Ministry of Commerce Institute for Economic Research Department of Consumer Zhao Ping is worried that it would lead to the dairy industry Bright new one round of price increases.

Beijing supermarket: Bright flagship product rose nearly 10%

Beijing said it had received a number of supermarket milk price adjustment notice bright, have been or are about to adjust retail prices. But the reporter visited the Beijing market learned the bright part of the dairy price rose nearly 10%, far exceeding its alleged in the notice,http://www.monsteressays.com, "the average price increase of 5%."

Beijing Carrefour, Wal-Mart,http://210.165.20.204/cgi-bin/custombbs.cgi/, Wumart supermarket have said it would be completed light dairy price adjustment. . "In early December they received notice of price adjustment," the official told reporters in a supermarket, in the light of the wording and price adjustment notice bulletin different prices because "the recent logistics and labor costs": "While some of the costs the company rose conducted an internal digestion, but still unable to support the company's normal business operations, so I decided to price adjustment. "

But for the announcement called "weighted average increase of 5%," the supermarket said that "some of the main products rose by nearly 10 percent." Reporters in a foreign supermarket to see bright times superior 950 ml of high-quality fresh milk from 17 yuan rose to 17.8 yuan, an increase of 4.7% in the notice referred fairly range, but the children's health can range from 11.5 yuan rose 12.4 yuan, or up to 7.8%; 580 ml Chang excellent flavor and strawberry yogurt yogurt from 9.8 yuan rose to 10.7 yuan, rose to 9.2%. In this regard, the official explained that the light: 5% of the national average market price increases, the price increase is not an area of the market.

Bright: price from rising costs

Bright once again become the focus of consumer attention. Its announcement that, since the 18th, appropriately raised portion of fresh milk, fresh yogurt prices, the weighted average increase by about 5%. The reason for the price increases, Bright Dairy said it was because of rising raw material prices.

Bright Dairy reported a first half of this year, Bright Dairy operating cost of 3.939 billion yuan, compared with last year rose 13.86 percent. Third quarter,louboutin pas cher, Bright overall total cost of 3.336 billion yuan sales over last year's 3.023 billion yuan, up 10.35 percent year on year.

This is the second price increase of the recent Bright. In mid-November, Wuhan Bright Dairy milk and yogurt products to some price increase 5-7 percent. Reported that the company was responsible person Wuhan Bright, prices were only in Wuhan, whether the market will spread to the whole country, "not to say." Indeed, costs have become a burden to the national dairy development. Agriculture Department statistics show that this year China's major production of raw milk purchase price in the ten provinces around 3.28 yuan / kg, up go up about 2.5%. Among them, the North compared with the beginning of milk rose to 6 percent, compared with the beginning of the milk in central China rose to 8%; with Shanghai-based East China milk compared with the beginning of the year rose more than 8%.

However, the deputy director of the Ministry of Commerce, Ministry of Economic Research Institute of Consumer Zhao Ping,http://bbs.mdtmw.com/forum.php?mod=viewthread&tid=1385144, said light milk prices could and internal marketing, management costs rose also has a direct relationship.

Consumers: "price increases nerve"?

Yesterday, many users micro-Bo said, has felt the power of Bright Dairy prices: a bright little box of milk rose to 4.20 from 4.00, in the case rose to 7.50 from 6.80, can not afford going to drink. However,http://www.antweb.org/cgi-bin/mt/mt-search.cgi, the face of price increases, more consumers said the domestic dairy industry prices nerve it?

Consumers Ms. Lee says that the quality of the milk industry in itself, let people feel at ease,http://www.hctv.co/bbs/forum.php?mod=viewthread&tid=331847&extra=,cheap jordans for sale, and now the price,basket nike pas cher, a little justified. Many users on the microblogging message said: their products can do without? Have the nerve to prices? You just come out with a conscience is safe milk price is acceptable,air max outlet italia, however, is that it? Because there is no conscience, so the resulting loss of customers because of loss of customers, resulting in the sharp decline in sales because of the sharp decline in sales, resulting in reduction of earnings ...... The result is price?

Peking University Economics Professor also concerned about the matter, he said the micro-Bo, Super-inflation monetary origin, control rising prices of some commodities, the result must be to control the quality of goods declined. Under the market economy, the central bank to maintain price stability through monetary policy responsibilities of government agencies is strictly controls the quality.

Deputy Director of the Ministry of Commerce Institute for Economic Research Department of Consumer Zhao Ping has repeatedly said that food companies do not face the costs will be a burden thrown to consumers, it is entirely possible efforts from the management, in order to reduce administrative operating costs.

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Bright Dairy six months "quality gate"

From June this year so far, Bright problem frequently, exposed six months of product quality problems.

June 15 this year, vomiting and other symptoms, Anhui Yingshang two schools after eating some students appeared in Bright Dairy milk delivery.

June 27, members of the public micro-Bo said,http://www.pokolenie-lex.com, with excellent times brighter purple potato milk recall showing blue. It is reported that light milk mixed with alkaline excellent times in the production process, the batch of "problem milk" into the market.

In early July, the Guangzhou City Industry and Commerce Bureau announced sampling results that Bright's bright, and 50% reduced-fat cream cheese slice two products due to excessive total number of colonies were found who were exposed.

September 8, light small mouth bottle milk taste rancidity occurs, the enterprise in the official website to apologize.

September 17, Beijing residents to buy bright card "bright little baby cheese" and found that the ingredients contained in the Ministry of Health to ban milk mineral salts. Bright said in a statement, "there is no security problem" in the country under which the food shelf.

October 19, there is a bright 1.5L bottled pure fresh milk consumers to buy a blue solid particles. Bright response to friction when a plastic cap particles called processing.

Expert:

Prices has become an inevitable principle

The Bright Dairy prices will not trigger a new round of price increases business? Zhao Ping this judgment is possible. She said that in addition to the cost of dairy constantly causes beyond price, the price of dairy enterprises has become an inevitable principle of annual price increases. Whether Yili,http://www.sugihara.com, Mengniu, Guangming this nationwide brand or regional brands, raised prices more or less every year, the annual increase in general are about 5-10%, "dairy companies in a monopoly position relative to the consumer no right to speak, even up the price, consumers are no good choices, high prices have to buy. "

Zhao Ping also worried that if the dairy companies only seek price increases, it will be difficult to maintain the confidence of its consumers. In addition, if the domestic prices of dairy enterprises blindly, but also make consumers more inclined to foreign brands of dairy products, thus losing their market. Data show that January to August of milk powder imports increased by nearly 20 percent year on year. Zhao Ping is expected to increase throughout the year may be close to 30%, "increase in the number of imported brands of milk will inevitably squeeze the domestic market, domestic brands only conduct extensive expansion,http://meirenpeizi.com/forum.php?mod=viewthread&tid=193911, rather than strictly control the quality of their products, not the brand image in the first place, then there is a big future worries. "

Dairy companies: temporarily with the rise

Bright round hike milk prices,scarpe hogan 2015, will in the end lead to the entire industry, "follow up"? Triple, Yili and Mengniu milk prices for this is that the price for the time being. Mengniu said the recent feed prices significantly, to ease the pressure on farmers, Mengniu appropriate increase in raw milk price based on market conditions, but prices not changed. The official said three yuan, recently ternary milk, yogurt product prices unchanged "for the time being there is no price increase plan."

Newspaper reporters in construction Dou Yuanyuan